Purple Village
- Purple Village
- 6 days ago
- 3 min read
Updated: 4 days ago
Who we are
Purple Village is not just a destination. It is a feeling. A shared heartbeat. A soft landing place created by ARMY, for ARMY.
Inspired by the quiet warmth of In the Soop and the adventurous spirit of Bon Voyage, we imagined something different.
Both shows capture what lies at the heart of BTS: the seven members simply being together. Traveling, laughing, talking late into the night. No stage. No spotlight. Just their genuine friendship and the comfort they find in one another.
That feeling of togetherness is what inspired this experience.
Think of slow mornings with coffee and conversations that wander. Late nights filled with stories, laughter, and music playing softly in the background. A space where you do not have to explain your love.
Where purple feels like home.
Where connection is natural and effortless.
More than a place to stay
This experience is not about a single evening.
It is about arriving as individuals and leaving as friends. About holding onto that post-concert glow and stretching it into an entire concert days or weekend of shared joy.
A place where:
You arrive curious
You connect naturally
You wake up surrounded by people who understand you
You relive concert memories over breakfast
You create new inside jokes before dinner
You leave with stories you will retell for years
It is not simply a stay.
It is an experience built around togetherness.
Rooted in Connection
ARMY has always been more than a fandom. It is a global family connected through music, comfort, and shared emotion.
As RM has often spoken about how music transcends language and borders, we have experienced that truth ourselves. Through BTS, we learned that connection does not need translation.
Over time, something beautiful happened. Strangers became familiar. Concert lines turned into group chats. Online usernames became friends you look for in a crowd.
That is the spirit this gathering is built on.
"When cultural barriers come down and different voices harmonize together, there’s an explosion of creative energy.”
RM speech at APEC CEO Summit 2025
The Heart Behind Purple Village
Purple Village is created by Bibi and An, the founders of Borahearts.
What began as a creative project inspired by BTS and their music gradually grew into something deeper. Through Borahearts, we connected with ARMY around the world and discovered that the most meaningful moments were never just about what we created, but about the conversations, the shared excitement, and the friendships forming along the way.
Creating a real-life space for that connection felt like the natural next step. Purple Village a space and experience where connection moves beyond the screen and into real life.
In August 2025, during the Amsterdam concert of Jin, everything aligned. Sandra and Borahearts organized the BTS ARMY Canal Cruise, and what unfolded these two days felt like a glimpse of what Purple Village could become.
The “Sailing” Chapter of Our ARMY Story
From Strangers to Chingu in 0.3 Seconds
Karaoke 노래방 (Noraebang) Singing Our Hearts Out
The canal cruise was not just a beautiful ARMY experience. It was proof: when ARMY gathers intentionally, something shifts. . If you would like to relive that moment, you can read more about the experience on our Borahearts blog. 💜
Join Purple Village in Europe
Our stays are intentionally limited to keep the experience personal and intimate.
If you have ever wished that concert weekends lasted longer…
If you have ever wanted more time to truly connect…
If you have ever thought, “I don’t want this feeling to end.”
ARMY, this one is for you!
A shared stay experience.
A place where memories are made slowly and sincerely.
Your spot is waiting. 💜
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