Purple Village
It’s all about connection, shared excitement
and feeling understood during one of the most emotional days as an ARMY.
We all feel the same.
Purple Village is a shared stay experience for ARMY during concert days in Europe.
Connect with fellow ARMY and experience it all together.
Find your city. Find your people.
Madrid
Generator Madrid
June 26-28, 2026
Social, central and full of energy.
In the heart of Madrid, with rooftop views and relaxed hangout spaces, this is where you meet fellow ARMY before the show and relive every moment after.
Well-connected and made for unforgettable concert days together. 💜
Hotel highlights
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Rooftop bar with city views
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Social lounge & hangout spaces
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24-hour reception
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Free WiFi
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Located in the heart of Madrid
Munich
NH Munich Messe
July 11-13, 2026
Calm, comfortable and relaxed.
A modern and reliable base to return to after the lights and emotions of the concert, easy to reach and designed for a steady stay during intense concert days.
A calm and connected base that stays with you. 💜
Hotel highlights
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Comfortable private rooms
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Daily breakfast options
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24-hour reception
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Free WiFi
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Close to publuc transport
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Free transport on the concertday
Paris
Generator Paris
July 17-19, 2026
ARMY connection & excitement
Right near Canal Saint-Martin and well connected to the rest of the city, Generator Paris offers a relaxed and social setting for your concert days in the City of Lights.
Share drinks and stories with fellow ARMY, and turn your stay into part of the memory. 💜
Hotel highlights
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Rooftop terrace & bar
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Café & social lounge areas
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24-hour reception
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Free WiFi
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Close to public transport
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Modern private & shared rooms
Purple Village is a project by BoraHearts. For ARMY, by ARMY.
Not affiliated with BigHit Music or HYBE.
Bora means purple, the color that BTS gave to ARMY, a promise of trust, love, and forever. Hearts stands for connection, passion, and the people who make this community special.
BoraHearts exists to celebrate ARMY spirit and bring people together. Through events, collaborations, and creative projects, we create spaces filled with purple energy where everyone feels seen, included, and valued.
